Tuesday 31 October 2017

Science Club Events - 02/11/2017

Biosciences Science Club Series - Autumn 2017
02 November 2017 - 1pm - Zoology Museum

Science communication - How to make it engaging & accurate

Caitlin Fikes

We are delighted to welcome Caitlin Fikes to our Science Club series. Caitlin is a writer and associate editor with the wildlife-science magazine Biosphere.


Scientists are increasingly asked to increase outreach activities and engaging the public with stories about their research. However, with today’s instant-communication world oversaturated with snippets and soundbytes that are often not fact-checked or reviewed, it’s more important than ever that scientists know how to tell their own stories in a way that is both accurate and interesting and builds public trust in scientists and their work.

I aim to provide examples and tips how to do so – to empower researchers at any stage in their career to effectively engage an audience through passion, humour, and creativity. This presentation will give tips and pointers of how to turn a scientific article into an engaging story, how to avoid the pitfalls of press releases and would give examples of real-life #scicomm heroes and their keys to success. There will also be enough funny Tweets, comics, and sharks guaranteed to keep any student's attention. 

Hope to see many of you - everyone most welcome to attend!

For the list of forthcoming seminars see here

No comments:

Post a Comment